Ideally, the country is the epicentre of a huge amount of air traffic, making it a convenient place for transit passengers. “You can reach up to 35 countries in a three-hour radius from Istanbul,” says Hamdi Topçu, chairman of the board and the executive committee.
Currently, Turkish Airlines operates scheduled services to 127 international and 35 domestic cities, serving more than 170 airports in Europe, Asia, Africa and the Americas. The airline’s main base is at Atatürk International Airport, on Istanbul’s European side, and it has more than 15,000 employees. Turkey’s flagship air carrier has been a member of the Star Alliance network since April 2008.
“Turkish Airlines continues to grow as a global airline with the Boeing 777 helping us to expand into new markets in Asia and the Americas,” says Mr Topçu. “The addition of the new Boeing 777-300ERs exemplifies our commitment to delivering high-quality service and comfort to our passengers, while enabling us to continue our profitable growth.”
Turkish Airlines is also following an aggressive marketing strategy, associating its name overseas with some of the world’s most recognised brands. For example, in January 2010 Turkish Airlines became a sponsor of Manchester Utd. The airline will transport the club’s players to the tournaments and training camps during its three-and-a-half-year sponsorship contract. “This sponsorship deal was very important and this cooperation will provide big support for Turkish Airlines,” Mr Topçu says.
This deal with Man Utd has helped Turkish Airlines move closer to completing its objective to become the preferred leading European air carrier with its growth and partnerships.
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