Malaysia - Low cost airliner AirAsia has stripped the serious work suits off its flight attendants for their weekend flights.
Instead, its cabin crew has taken on a casual uniform comprising jeans and corporate collared shirts during these flights, to get its customers into a relaxed weekend mode.
"This outfit is among moves by the carrier to inject a fresh lease of life into the branding outlook of the decade-old airliner," said AirAsia group head, commercial, Kathleen Tan.
"In the last 10 years, we have gone from a Malaysian brand to a global brand.
"We felt that now is the time to give us a refreshing look and to give our customers an experience that they will feel 'cool' about," Tan said at the airline's Low Cost Carrier Terminal office here yesterday.
The facelift will be noticeable in AirAsia advertisements, check-in counters, memorabilia and its offices, which will feature eccentric graphic design elements in black and white.
Although the airline's iconic red will be maintained, Tan said excessive use of the corporate colour would be reduced to allow space for more "edgy" and contemporary designs.
A statement from the airline said the cabin crew weekend outfit reflected AirAsia's image of "daring to be different, sporty yet smart and sexy".
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