Male and female “audiovisual projections” will relay information to passengers at Madrid airport’s T4, including the use of check-in kiosks, express bag drop counters and boarding procedures.
The virtual staff are located in front of the carrier’s check-in desks 810 and 811 at Terminal 4, and will relay over 200 messages including “practical information about luggage, access to security control, boarding procedures, and the numerous products and services offered by the airline: VIP lounges, the Iberia Plus programme, fast-track service, etc”.
Iberia says it is the first network carrier to use the technology, although similar initiatives have been installed at Frankfurt and Dubai airports.
The carrier says that over half of its passengers now check in for flights either online or using airport check-in kiosks, and adds that it is “streamlining check-in procedures” in order to cut waiting times.
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